Google Ads Search Campaign Setup
Budget: ₹1,500 – ₹12,500 INR
I need a seasoned Google Ads specialist to build and optimise a Search-only campaign that drives product sales on my ecommerce site. The immediate objective is clear: profitable lead generation in the form of completed purchases, not just traffic or brand visibility.
Here’s the flow I have in mind. You’ll start with thorough keyword research, align match types to intent, and craft compelling ad copy that highlights our unique selling points. Conversion tracking for purchases must be configured end-to-end in Google Ads and Google Analytics so I can see exactly which queries and ads are producing revenue. Once live, I expect ongoing bid and negative-keyword adjustments, split-testing of headlines and descriptions, and concise weekly performance reports.
Although this project focuses on the Search Network, I may expand to Display or Shopping later if the numbers look good, so please keep future scalability in mind as you structure the account.
Acceptance criteria
• Campaign and ad groups created in my existing Google Ads account
• Conversion tracking fires on the order-confirmation page and reports in both Ads and Analytics
• At least two ad variations per ad group and an initial list of negatives
• ROAS, CPA and search-term report included in the first weekly update
If you can tick those boxes and have a track record of profitable ecommerce campaigns, let’s get started.
Here’s the flow I have in mind. You’ll start with thorough keyword research, align match types to intent, and craft compelling ad copy that highlights our unique selling points. Conversion tracking for purchases must be configured end-to-end in Google Ads and Google Analytics so I can see exactly which queries and ads are producing revenue. Once live, I expect ongoing bid and negative-keyword adjustments, split-testing of headlines and descriptions, and concise weekly performance reports.
Although this project focuses on the Search Network, I may expand to Display or Shopping later if the numbers look good, so please keep future scalability in mind as you structure the account.
Acceptance criteria
• Campaign and ad groups created in my existing Google Ads account
• Conversion tracking fires on the order-confirmation page and reports in both Ads and Analytics
• At least two ad variations per ad group and an initial list of negatives
• ROAS, CPA and search-term report included in the first weekly update
If you can tick those boxes and have a track record of profitable ecommerce campaigns, let’s get started.