Google Ads Scale Australian Towing Google Ads

Job ID: 40343088

Budget: ₹1,500 – ₹12,500 INR

I run a towing service in Australia and I’m ready to push the throttle on Google Ads so the phones ring with qualified breakdown and accident calls—not just curious clicks. Up to now I’ve managed basic search campaigns myself, but the cost-per-lead is creeping up and the volume isn’t where it should be.

Your brief is crystal clear: use Google Ads only, with the single objective of generating more leads. I’m not interested in brand-awareness display work or experimenting with Facebook right now; every dollar needs to turn into booked tows.

You’ll take full control of the account structure, keyword strategy, ad copy, extensions, negative keyword pruning and bidding—whatever it takes to scale conversions while keeping cost per acquisition tight. Geo-targeting must stay firmly within the serviceable radius of our depots, so local intent is critical.

Deliverables that will let me judge success:
• A rebuilt or thoroughly optimised Search campaign in my existing Google Ads account
• Conversion tracking tied to phone calls and webform submissions, tested and live
• A two-week optimisation roadmap followed by a performance report highlighting lead volume, CPA and next steps

If you’ve previously grown local-service campaigns and can talk ROAS and conversion data, let’s get started.