Google Ads Sales Optimisation
Budget: €8 – €30 EUR
Our e-commerce store sells a niche line of Asian instant soup and I need fresh, data-driven eyes on our existing Google Ads account. The account is already live and generating clicks, yet conversions are not where they should be.
Your task is to audit every element—keywords, match types, ad copy, extensions, bidding strategy, audiences, and conversion tracking—and turn the campaign into a consistent product-sales engine. I want to see a clear lift in qualified traffic and a measurable drop in cost-per-acquisition.
Key details
• Goal: convert browsers into buyers, not simply drive traffic or build awareness.
• Focus product: Asian instant soup SKUs only, so all ad groups, Shopping feeds, and remarketing lists must reflect this single category.
• Tools in play: Google Ads, Google Merchant Center, Google Analytics 4, and any bid-management or feed-optimization utilities you rely on.
Deliverables
1. Written audit summary with specific issues and quick wins.
2. Re-structured campaign(s) implemented directly in the account.
3. Fresh ad copy and assets aligned to our brand voice.
4. Updated negative keyword list and audience exclusions.
5. Conversion tracking verified end-to-end (including GA4 events).
6. One-week post-launch performance report with next-step recommendations.
Acceptance criteria
• ROAS improves by at least 20% within the first 30 days.
• CPA trend clearly declining in the same window.
• Tracking data in GA4 matches Ads conversions with <5% variance.
Access to the account and historical data will be provided immediately after we agree on milestones and timeline. If you thrive on squeezing every ounce of performance from Google Ads, let’s get started.
Your task is to audit every element—keywords, match types, ad copy, extensions, bidding strategy, audiences, and conversion tracking—and turn the campaign into a consistent product-sales engine. I want to see a clear lift in qualified traffic and a measurable drop in cost-per-acquisition.
Key details
• Goal: convert browsers into buyers, not simply drive traffic or build awareness.
• Focus product: Asian instant soup SKUs only, so all ad groups, Shopping feeds, and remarketing lists must reflect this single category.
• Tools in play: Google Ads, Google Merchant Center, Google Analytics 4, and any bid-management or feed-optimization utilities you rely on.
Deliverables
1. Written audit summary with specific issues and quick wins.
2. Re-structured campaign(s) implemented directly in the account.
3. Fresh ad copy and assets aligned to our brand voice.
4. Updated negative keyword list and audience exclusions.
5. Conversion tracking verified end-to-end (including GA4 events).
6. One-week post-launch performance report with next-step recommendations.
Acceptance criteria
• ROAS improves by at least 20% within the first 30 days.
• CPA trend clearly declining in the same window.
• Tracking data in GA4 matches Ads conversions with <5% variance.
Access to the account and historical data will be provided immediately after we agree on milestones and timeline. If you thrive on squeezing every ounce of performance from Google Ads, let’s get started.