Google Ads Sales Growth Specialist
Budget: $15 – $25 USD
I run a local professional-services business in US—think legal or medical—and Google Ads is already part of the marketing mix. Traffic is steady, but revenue growth isn’t keeping pace, so the brief is simple: turn clicks into booked appointments and signed clients.
Here’s the picture you’ll step into. I have live search and call-only campaigns with basic location targeting and a rough negative-keyword list. Conversion tracking exists (form fills and phone calls), yet cost-per-acquisition is higher than it should be and impression share is inconsistent. I need a sharper eye on audience intent, ad copy, extensions, bid strategies and landing-page alignment so that every dollar spent translates into measurable profit.
Key outcomes I want to see:
• A clear, data-driven structure for campaigns and ad groups that isolates high-value local keywords.
• Conversion rate uplift through refreshed ad copy, sitelinks, callouts and location extensions that speak directly to prospects’ urgency.
• Smart bidding and device-level adjustments that lower CPA while maintaining—or preferably raising—lead volume.
• Tight integration of Google Analytics 4, conversion tags and phone-call tracking so we can prove the revenue impact in black-and-white numbers.
If you’re adept at A/B testing headlines, deploying remarketing lists for search ads (RLSA) and squeezing extra efficiency out of quality scores, let’s talk. I care far more about booked consultations than vanity metrics, so proposals that focus on tangible sales metrics will stand out.
Here’s the picture you’ll step into. I have live search and call-only campaigns with basic location targeting and a rough negative-keyword list. Conversion tracking exists (form fills and phone calls), yet cost-per-acquisition is higher than it should be and impression share is inconsistent. I need a sharper eye on audience intent, ad copy, extensions, bid strategies and landing-page alignment so that every dollar spent translates into measurable profit.
Key outcomes I want to see:
• A clear, data-driven structure for campaigns and ad groups that isolates high-value local keywords.
• Conversion rate uplift through refreshed ad copy, sitelinks, callouts and location extensions that speak directly to prospects’ urgency.
• Smart bidding and device-level adjustments that lower CPA while maintaining—or preferably raising—lead volume.
• Tight integration of Google Analytics 4, conversion tags and phone-call tracking so we can prove the revenue impact in black-and-white numbers.
If you’re adept at A/B testing headlines, deploying remarketing lists for search ads (RLSA) and squeezing extra efficiency out of quality scores, let’s talk. I care far more about booked consultations than vanity metrics, so proposals that focus on tangible sales metrics will stand out.