Google Ads Sales Growth Campaign
Budget: $250 – $750 USD
I run an e-commerce store that ships physical products exclusively through my own website, and I want Google Ads to become a primary driver of revenue—not just traffic or leads, but actual paid orders.
Scope of work
• Plan and launch a full-funnel Google Ads strategy (Search, Shopping, Performance Max or the most effective mix) focused on maximizing conversions at a profitable ROAS.
• Build granular campaigns: tight keyword groupings, compelling ad copy, optimized product feeds, and audience segments that speak directly to shoppers ready to buy.
• Implement proper conversion tracking through Google Tag Manager, GA4, and enhanced e-commerce so every sale reports back accurately.
• Continuously monitor, test, and refine bids, negatives, creatives, and landing pages to improve CTR, lower CPA, and scale budgets only when profitable.
Acceptance criteria
1. Campaigns go live with zero tracking errors and pass a test purchase.
2. ROAS and CPA targets agreed upon in kickoff are met or beaten for two consecutive weeks.
3. Clear weekly reports show spend, conversions, revenue, and actionable next steps.
Please bring hands-on experience with Google Ads, Merchant Center, and GA4 so we can turn paid clicks into steady sales growth.
Scope of work
• Plan and launch a full-funnel Google Ads strategy (Search, Shopping, Performance Max or the most effective mix) focused on maximizing conversions at a profitable ROAS.
• Build granular campaigns: tight keyword groupings, compelling ad copy, optimized product feeds, and audience segments that speak directly to shoppers ready to buy.
• Implement proper conversion tracking through Google Tag Manager, GA4, and enhanced e-commerce so every sale reports back accurately.
• Continuously monitor, test, and refine bids, negatives, creatives, and landing pages to improve CTR, lower CPA, and scale budgets only when profitable.
Acceptance criteria
1. Campaigns go live with zero tracking errors and pass a test purchase.
2. ROAS and CPA targets agreed upon in kickoff are met or beaten for two consecutive weeks.
3. Clear weekly reports show spend, conversions, revenue, and actionable next steps.
Please bring hands-on experience with Google Ads, Merchant Center, and GA4 so we can turn paid clicks into steady sales growth.