Google Ads and SEO Specialist Needed
Budget: $250 – $750 AUD
Senior Google Ads + SEO Growth Operator (NSW RTO – Not Entry Level)
We are an established NSW Registered Training Organisation delivering High Risk Work Licences, Heavy Vehicle Training, and Government-Funded Traineeships in the construction sector.
We are not starting from scratch.
We already have campaigns running and performance data. We now want to scale properly.
We are looking for a serious growth operator, not a beginner, not an “ad manager,” and not someone who learned from YouTube last year.
Objective
Scale our acquisition system to generate:
• Consistent high-quality course bookings
• Employer partnerships
• 100+ traineeships per year
Scope (You Must Handle All)
Google Ads strategy & optimisation (Search, PMax, remarketing)
Account restructure if required
Advanced keyword & competitor analysis
Full conversion tracking (GTM, GA4, call tracking, attribution)
Ongoing optimisation & scaling
Technical SEO management
On-page & local SEO
Conversion rate optimisation
Clear monthly KPI reporting
90-day strategic roadmap
Tracking must be accurate. No guesswork.
Requirements
Proven results in local lead generation
Experience in education, trades, or licensing preferred
Ability to scale campaigns, not just maintain them
Strong technical tracking capability (GTM + GA4 mandatory)
Case studies required
Provide a 90-day growth outline in your proposal
We are looking for a long-term performance partner.
If you cannot speak confidently about scaling and attribution, this role is not for you.
websites include - fhv.edu.au and ctpm.edu.au
We are an established NSW Registered Training Organisation delivering High Risk Work Licences, Heavy Vehicle Training, and Government-Funded Traineeships in the construction sector.
We are not starting from scratch.
We already have campaigns running and performance data. We now want to scale properly.
We are looking for a serious growth operator, not a beginner, not an “ad manager,” and not someone who learned from YouTube last year.
Objective
Scale our acquisition system to generate:
• Consistent high-quality course bookings
• Employer partnerships
• 100+ traineeships per year
Scope (You Must Handle All)
Google Ads strategy & optimisation (Search, PMax, remarketing)
Account restructure if required
Advanced keyword & competitor analysis
Full conversion tracking (GTM, GA4, call tracking, attribution)
Ongoing optimisation & scaling
Technical SEO management
On-page & local SEO
Conversion rate optimisation
Clear monthly KPI reporting
90-day strategic roadmap
Tracking must be accurate. No guesswork.
Requirements
Proven results in local lead generation
Experience in education, trades, or licensing preferred
Ability to scale campaigns, not just maintain them
Strong technical tracking capability (GTM + GA4 mandatory)
Case studies required
Provide a 90-day growth outline in your proposal
We are looking for a long-term performance partner.
If you cannot speak confidently about scaling and attribution, this role is not for you.
websites include - fhv.edu.au and ctpm.edu.au