Google Ads & SEO Revamp
Budget: $30 – $250 USD
I’m running Google Ads at a steady spend yet conversions remain flat. My immediate priority is to generate more leads, so I need a fresh pair of eyes on three connected fronts:
Google Ads audit & rebuild
• Review current campaigns, ad groups, keywords, negative lists and extensions.
• Rewrite ad copy so it speaks directly to my target audience and lifts Quality Score.
• Tighten geographic, demographic and device targeting.
• Ensure conversion tracking is accurate in Google Analytics 4 / Tag Manager so we can see true cost-per-lead.
• Improve Ad strength as per google suggestion
SEO foundation
While paid traffic is being tuned, I also want an organic engine put in place. Keyword research should mirror the paid insights, followed by on-page optimisation (titles, meta, H-tags, schema, internal links) and quick technical wins surfaced through Search Console or Screaming Frog as well as link-building.
Landing-page Refinement
I have 1 landing page and normal website pages. While the design for the website does work for me, I would like to improve on the content to be more persuasive. I need crisp, benefit-led copy with a clear value proposition and stronger calls to action that align with the new ad messaging.
Deliverables
• Google Ads audit report + restructured live campaigns
• Revised ad copy and targeting settings
• Keyword list and on-page SEO updates applied (or documented for my dev)
• Revised Product Landing-pages (2)
• Post-launch performance summary after two weeks
Success is simple: a measurable uplift in qualified leads at a lower cost per acquisition within the first month.
Google Ads audit & rebuild
• Review current campaigns, ad groups, keywords, negative lists and extensions.
• Rewrite ad copy so it speaks directly to my target audience and lifts Quality Score.
• Tighten geographic, demographic and device targeting.
• Ensure conversion tracking is accurate in Google Analytics 4 / Tag Manager so we can see true cost-per-lead.
• Improve Ad strength as per google suggestion
SEO foundation
While paid traffic is being tuned, I also want an organic engine put in place. Keyword research should mirror the paid insights, followed by on-page optimisation (titles, meta, H-tags, schema, internal links) and quick technical wins surfaced through Search Console or Screaming Frog as well as link-building.
Landing-page Refinement
I have 1 landing page and normal website pages. While the design for the website does work for me, I would like to improve on the content to be more persuasive. I need crisp, benefit-led copy with a clear value proposition and stronger calls to action that align with the new ad messaging.
Deliverables
• Google Ads audit report + restructured live campaigns
• Revised ad copy and targeting settings
• Keyword list and on-page SEO updates applied (or documented for my dev)
• Revised Product Landing-pages (2)
• Post-launch performance summary after two weeks
Success is simple: a measurable uplift in qualified leads at a lower cost per acquisition within the first month.