Google Ads & GA4 Retagging

I’m refreshing the tracking stack on an AVADA-based WordPress site and need a clean, verifiable implementation.

Scope
• Replace the existing Google Ads tag so it fires only on the Lead generation form’s submissions, we are using an ajax success. message sot it can be either track the button click submission or the thank you message
• In Google Analytics 4, create two new events—form_submission_success and cta_button_click—and make sure they appear in real-time reporting as soon as they’re triggered.
• Add two conversion actions for phone activity: clicks on any tel: link across the site and phone calls that originate from Google Ads call extensions. Both must pass into Ads and GA4 so “phone_call” shows in each platform’s conversions table.

Also tagging Meta Ads to phone call clicks and form submissions

Environment & Tools
AVADA theme on WordPress, Google Tag Manager is already installed and will be the preferred deployment method. Access to GA4, Google Ads, and the site’s admin will be provided.

Acceptance
A quick Loom / Google Meet or similar walkthrough showing each tag firing in GTM Preview and the matching conversion appearing in both GA4 and Google Ads will be enough for sign-off.