Google Ads Refresh for New Brands
Budget: $30 – $250 USD
I need a sharp set of eyes on my current Google Ads account. We have retired several product lines, introduced new brands, and the campaigns still reference items that no longer exist. As a result, budget is being wasted and traffic is slipping.
Here is exactly what I am after:
• Audit every active and paused campaign, ad group, keyword, extension, and placement that still points to the discontinued brands.
• Build (or rebuild) campaigns that highlight the new product range, organised logically into ad groups with tightly themed keywords.
• Maintain my existing objective—driving qualified website traffic on a national scale—so any geographic bid adjustments or exclusions you apply must keep that focus.
• Transfer learnings from the top-performing legacy ads into fresh copy and new responsive search ads.
• Clean out redundant negative keywords and add new ones where they’ll protect spend.
• Implement conversion tracking and basic GA4 integration to ensure we see which creative and keyword combos bring visitors all the way through to checkout or enquiry.
• Hand me a concise performance report after the first optimisation cycle so I can see how the refreshed structure is pacing against the old one.
The account is already active, so I’ll share full access as soon as we agree on scope and timeline. If you’ve handled nationwide e-commerce or lead-gen campaigns and can show uplift within the first weeks, let’s get to work.
Here is exactly what I am after:
• Audit every active and paused campaign, ad group, keyword, extension, and placement that still points to the discontinued brands.
• Build (or rebuild) campaigns that highlight the new product range, organised logically into ad groups with tightly themed keywords.
• Maintain my existing objective—driving qualified website traffic on a national scale—so any geographic bid adjustments or exclusions you apply must keep that focus.
• Transfer learnings from the top-performing legacy ads into fresh copy and new responsive search ads.
• Clean out redundant negative keywords and add new ones where they’ll protect spend.
• Implement conversion tracking and basic GA4 integration to ensure we see which creative and keyword combos bring visitors all the way through to checkout or enquiry.
• Hand me a concise performance report after the first optimisation cycle so I can see how the refreshed structure is pacing against the old one.
The account is already active, so I’ll share full access as soon as we agree on scope and timeline. If you’ve handled nationwide e-commerce or lead-gen campaigns and can show uplift within the first weeks, let’s get to work.