Google Ads Phone Call Optimization
Budget: $30 – $250 USD
Our payment-processing company relies on live conversations to close new merchant accounts, so I want every dollar in Google Ads to translate into qualified phone calls. I’ll give you full access to the existing account and recent performance data; your job is to turn that data into more ringing phones.
What I expect you to do
• Audit the current campaigns, keywords, and ad copy, pointing out wasted spend or missed opportunities.
• Rebuild or refine the structure so the account is dialled in around call intent.
• Implement and fine-tune these features:
– Call extensions for seamless tap-to-call engagement
– Location targeting that focuses spend on the regions we actively serve
– Ad scheduling that matches our sales team’s live-answer hours
• Set clear KPIs (cost per call, call-through rate, impression share) and report weekly so I can see progress at a glance.
• Provide insights I can act on—if landing pages or tracking need tweaks, flag them early.
What I’m looking for
Experience trumps everything here. Show me campaigns you’ve managed where the primary metric was phone calls, especially in high-value B2B or financial services niches. If you’ve driven down cost per call while scaling volume, that’s exactly the story I’d like to hear.
A concise outline of how you’ll approach the audit and first 30 days of optimisation will help me move quickly.
What I expect you to do
• Audit the current campaigns, keywords, and ad copy, pointing out wasted spend or missed opportunities.
• Rebuild or refine the structure so the account is dialled in around call intent.
• Implement and fine-tune these features:
– Call extensions for seamless tap-to-call engagement
– Location targeting that focuses spend on the regions we actively serve
– Ad scheduling that matches our sales team’s live-answer hours
• Set clear KPIs (cost per call, call-through rate, impression share) and report weekly so I can see progress at a glance.
• Provide insights I can act on—if landing pages or tracking need tweaks, flag them early.
What I’m looking for
Experience trumps everything here. Show me campaigns you’ve managed where the primary metric was phone calls, especially in high-value B2B or financial services niches. If you’ve driven down cost per call while scaling volume, that’s exactly the story I’d like to hear.
A concise outline of how you’ll approach the audit and first 30 days of optimisation will help me move quickly.