Google Ads Phone-Call Lead Campaign

The objective is clear: fill my phone lines with qualified prospects by using Google Ads. Every ad dollar must point toward generating direct phone calls rather than form fills or general traffic, so the entire account has to be structured around call-centric conversions.

I already have a basic Google Ads account but no organised campaigns. What I need is a specialist who can plan, build, and continuously optimise a search-focused strategy that targets high-intent keywords, makes smart use of call-only ads, call extensions, and call tracking, and refines bids until the cost per booked call stays competitive.

Deliverables
• Full campaign build-out (ad groups, responsive search ads, extensions, negative keywords, audiences)
• Conversion tracking configured to record and attribute phone calls accurately (Google Tag Manager or native call tracking)
• Ongoing optimisation for at least two weeks: keyword pruning, bid adjustments, A/B ad copy testing, and weekly performance summaries
• A short hand-off guide so I can understand and manage the account after your optimisation window ends

Acceptance criteria
A minimum of 20 qualified calls in the first two weeks at a cost per lead we agree on beforehand, with clear attribution inside Google Ads.

If your expertise includes landing-page tweaks or Performance Max testing, feel free to advise, but the priority remains high-quality phone leads.