Google Ads: US Pharma Leads
Budget: ₹1,500 – ₹12,500 INR
I need a results-driven Google Ads build that consistently delivers qualified consumer-patient leads for a prescription-only pharmaceutical brand across the entire United States. The campaign must stay fully compliant with U.S. pharma advertising policies while maximising lead volume and minimising CPA.
You’ll start by researching high-intent keywords, competitor positioning and FDA-approved phrasing, then craft responsive search ads and any required ad extensions that will resonate with patients searching for treatment options.
Conversion tracking—including form submissions and click-to-call events—has to be implemented through Google Tag Manager so every lead can be attributed back to its ad group and keyword.
Acceptance criteria
• Campaign, ad groups and ads live in my Google Ads account, structured logically and tagged for reporting
• Negative keyword list in place to block non-compliant or irrelevant traffic
• HIPAA-safe lead-tracking setup validated with a test submission
• Weekly optimisation plan covering bid strategy, search term pruning and ad copy tests
Tools you’ll be expected to use naturally as part of the workflow: Google Ads, Google Analytics 4, Tag Manager and Google Sheets for reporting.
Once the first month’s targets are hit, we can expand into Display or YouTube, but the initial focus remains on search leads from patients within the United States.
You’ll start by researching high-intent keywords, competitor positioning and FDA-approved phrasing, then craft responsive search ads and any required ad extensions that will resonate with patients searching for treatment options.
Conversion tracking—including form submissions and click-to-call events—has to be implemented through Google Tag Manager so every lead can be attributed back to its ad group and keyword.
Acceptance criteria
• Campaign, ad groups and ads live in my Google Ads account, structured logically and tagged for reporting
• Negative keyword list in place to block non-compliant or irrelevant traffic
• HIPAA-safe lead-tracking setup validated with a test submission
• Weekly optimisation plan covering bid strategy, search term pruning and ad copy tests
Tools you’ll be expected to use naturally as part of the workflow: Google Ads, Google Analytics 4, Tag Manager and Google Sheets for reporting.
Once the first month’s targets are hit, we can expand into Display or YouTube, but the initial focus remains on search leads from patients within the United States.