Google Ads Optimization, Google Adsense & Team Training
Budget: $250 – $750 CAD
We currently have Google Ads linked to our website; however, the setup is outdated and no longer aligned with our marketing goals. This project aims to modernize and enhance our digital advertising strategy through the development and optimization of Google Ads Display and Discovery campaigns. We are a gymnastics facility and wan to attract more local clients into our recreational program.
The objective is to increase local visibility and reach potential clients through ad placements across multiple platforms, including email-based ads (such as Gmail and Yahoo-style placements), YouTube home feed, and broader digital channels such as Instagram, Facebook, and TikTok, where applicable through integrated campaign strategies.
In parallel, we are seeking hands-on training for our team on how to properly manage, maintain, and optimize these advertising campaigns on an ongoing basis, including performance monitoring and adjustments.
Additionally, the project includes the implementation and configuration of Google AdSense on our website to support monetization and ensure proper integration with our overall digital advertising ecosystem.
The overall goal is to build a sustainable, well-managed digital advertising system that effectively promotes our recreational programs while equipping our team with the knowledge to maintain and optimize campaigns independently.
The objective is to increase local visibility and reach potential clients through ad placements across multiple platforms, including email-based ads (such as Gmail and Yahoo-style placements), YouTube home feed, and broader digital channels such as Instagram, Facebook, and TikTok, where applicable through integrated campaign strategies.
In parallel, we are seeking hands-on training for our team on how to properly manage, maintain, and optimize these advertising campaigns on an ongoing basis, including performance monitoring and adjustments.
Additionally, the project includes the implementation and configuration of Google AdSense on our website to support monetization and ensure proper integration with our overall digital advertising ecosystem.
The overall goal is to build a sustainable, well-managed digital advertising system that effectively promotes our recreational programs while equipping our team with the knowledge to maintain and optimize campaigns independently.