Google Ads Optimisation for Footwear

We’re rolling out our footwear line across the United States and I want a data-driven paid media specialist to elevate our performance marketing. Your main playground will be Google Ads, yet I still need you to keep Meta (Facebook / Instagram) humming so we see healthy, channel-agnostic growth.

The mandate is straightforward: keep traffic flowing, push qualified customers to checkout, and steadily lift our ROAS. I’m comfortable testing new audiences, creatives, and bidding strategies—as long as every move is measured, iterated, and scaled only when it proves profitable.

Deliverables I expect
• A campaign structure audit with clear, actionable fixes
• New keyword, Shopping, Performance Max, and remarketing setups tailored to footwear shoppers
• Meta retargeting that complements—not cannibalises—Google spend
• Ongoing creative tests (copy, imagery, video) and rapid optimisation based on real-time data
• Weekly performance reports highlighting what was tested, what won, and next steps

You’ll fit perfectly if you’ve already driven impressive results for e-commerce fashion or shoe brands and can share specific numbers (spend, CPA, ROAS) from those engagements. Fluency with Google Ads Editor, GA4, Meta Ads Manager, and a comfort level pulling insights straight from Shopify are all pluses.

If you’re ready to help our sneakers, boots, and sandals reach more U.S. shoppers while keeping acquisition costs in check, let’s talk.