Google Ads Mobile App Promotion

I need assistance promoting my medical diagnostic app on Google Ads. The main goal is to increase app downloads among the general public.

Key Requirements:
- Create and manage Google Ads campaigns
- Target a broad audience effectively
- Optimize ads for maximum downloads
- Provide performance reports and analytics

Ideal Skills:
- Experience with Google Ads
- Proven track record in app promotion
- Strong analytical skills
- Knowledge of the medical app market is a plus

Please share your relevant experience and strategies.