Google Ads Manager
Budget: ₹8,000 – ₹10,000 INR
Freelancer Needed: Google Ads Manager for The Royale Peacock (Luxury Footwear Brand)
About Us:
The Royale Peacock is a premium, bespoke leather footwear brand known for handcrafted shoes, Goodyear welted designs, and exceptional quality. We cater to a discerning clientele looking for luxury, style, and customization.
We are seeking an experienced Google Ads Specialist/Freelancer to manage and optimize our Google Ads account with the goal of increasing sales, improving ROAS, and scaling our online presence.
Key Responsibilities:
Google Ads Account Management:
Plan, create, and manage Google Ads campaigns including Search, Display, Performance Max, Shopping, and Retargeting.
Conduct thorough keyword research, competitor analysis, and audience segmentation to maximize campaign efficiency.
Implement advanced targeting strategies to reach the right audience, including custom intent, in-market, and affinity audiences.
Optimize ad copies, headlines, and descriptions to align with brand positioning as a luxury bespoke footwear brand.
Budget & Bidding Management:
Handle daily and monthly budget allocation, ensuring optimal spend and highest possible ROAS.
Apply smart bidding strategies (e.g., Maximize Conversions, Target ROAS, Target CPA) to improve campaign performance.
Conversion Tracking & Analytics:
Set up and manage conversion tracking, event tracking, and Google Analytics integration.
Monitor and report on key metrics: CTR, CPC, Conversion Rate, Cost per Acquisition, and ROAS.
Identify underperforming areas and make data-driven optimizations.
A/B Testing & Experimentation:
Run regular A/B tests on ad creatives, targeting, and landing pages to identify the best-performing variations.
Suggest improvements for landing page optimization in collaboration with our web team.
Competitor & Market Analysis:
Keep an eye on competitors’ strategies, especially those in the luxury and custom shoe market.
Provide insights and recommendations based on market trends.
Communication & Reporting:
Provide weekly and monthly performance reports with clear insights and actionable recommendations.
Maintain regular communication with the brand team for alignment on ongoing promotions, product launches, and campaigns.
Key Skills & Experience Required:
Proven experience managing Google Ads (Search, Display, PMax, Shopping) accounts, preferably for e-commerce or luxury brands.
Strong understanding of Google Merchant Center, feed optimization, and Google Analytics (GA4).
Expertise in keyword research, audience targeting, and bid strategy optimization.
Hands-on experience with retargeting, remarketing, and dynamic ads.
Analytical mindset with proficiency in data interpretation and reporting.
Familiarity with luxury brand positioning and creating ads that reflect a premium brand image.
Basic knowledge of landing page optimization and conversion rate improvement is a plus.
Ability to work independently, meet deadlines, and deliver measurable results.
Preferred Qualifications:
Google Ads Certification(s)
Experience working with fashion, footwear, or premium lifestyle brands
Knowledge of Meta Ads/Facebook Ads is an added advantage.
What We Offer:
A chance to work with a fast-growing luxury brand.
Flexible working hours (remote freelance).
Opportunity for long-term collaboration based on performance.
Competitive compensation based on expertise and results.
If you’re passionate about digital marketing, have a proven track record with Google Ads, and can help The Royale Peacock grow its online sales, we’d love to hear from you.
Please apply with:
Your resume/CV
Case studies or examples of past Google Ads success stories
Your monthly or hourly rate
About Us:
The Royale Peacock is a premium, bespoke leather footwear brand known for handcrafted shoes, Goodyear welted designs, and exceptional quality. We cater to a discerning clientele looking for luxury, style, and customization.
We are seeking an experienced Google Ads Specialist/Freelancer to manage and optimize our Google Ads account with the goal of increasing sales, improving ROAS, and scaling our online presence.
Key Responsibilities:
Google Ads Account Management:
Plan, create, and manage Google Ads campaigns including Search, Display, Performance Max, Shopping, and Retargeting.
Conduct thorough keyword research, competitor analysis, and audience segmentation to maximize campaign efficiency.
Implement advanced targeting strategies to reach the right audience, including custom intent, in-market, and affinity audiences.
Optimize ad copies, headlines, and descriptions to align with brand positioning as a luxury bespoke footwear brand.
Budget & Bidding Management:
Handle daily and monthly budget allocation, ensuring optimal spend and highest possible ROAS.
Apply smart bidding strategies (e.g., Maximize Conversions, Target ROAS, Target CPA) to improve campaign performance.
Conversion Tracking & Analytics:
Set up and manage conversion tracking, event tracking, and Google Analytics integration.
Monitor and report on key metrics: CTR, CPC, Conversion Rate, Cost per Acquisition, and ROAS.
Identify underperforming areas and make data-driven optimizations.
A/B Testing & Experimentation:
Run regular A/B tests on ad creatives, targeting, and landing pages to identify the best-performing variations.
Suggest improvements for landing page optimization in collaboration with our web team.
Competitor & Market Analysis:
Keep an eye on competitors’ strategies, especially those in the luxury and custom shoe market.
Provide insights and recommendations based on market trends.
Communication & Reporting:
Provide weekly and monthly performance reports with clear insights and actionable recommendations.
Maintain regular communication with the brand team for alignment on ongoing promotions, product launches, and campaigns.
Key Skills & Experience Required:
Proven experience managing Google Ads (Search, Display, PMax, Shopping) accounts, preferably for e-commerce or luxury brands.
Strong understanding of Google Merchant Center, feed optimization, and Google Analytics (GA4).
Expertise in keyword research, audience targeting, and bid strategy optimization.
Hands-on experience with retargeting, remarketing, and dynamic ads.
Analytical mindset with proficiency in data interpretation and reporting.
Familiarity with luxury brand positioning and creating ads that reflect a premium brand image.
Basic knowledge of landing page optimization and conversion rate improvement is a plus.
Ability to work independently, meet deadlines, and deliver measurable results.
Preferred Qualifications:
Google Ads Certification(s)
Experience working with fashion, footwear, or premium lifestyle brands
Knowledge of Meta Ads/Facebook Ads is an added advantage.
What We Offer:
A chance to work with a fast-growing luxury brand.
Flexible working hours (remote freelance).
Opportunity for long-term collaboration based on performance.
Competitive compensation based on expertise and results.
If you’re passionate about digital marketing, have a proven track record with Google Ads, and can help The Royale Peacock grow its online sales, we’d love to hear from you.
Please apply with:
Your resume/CV
Case studies or examples of past Google Ads success stories
Your monthly or hourly rate