Google Ads Leads for Funeral Services

I need a seasoned Google Ads specialist to create and optimise a campaign that generates qualified statewide enquiries for my funeral-care business. The single aim is to drive people to request a callback, so every element of the account—from keywords and ad copy to extensions and landing pages—has to funnel visitors toward that form.

Key points
• Goal: lead generation (callback request only)
• Geographic focus: the entire state—no broader, no narrower
• Industry: funeral services, so tone and ad language must remain compassionate and compliant with Google’s sensitive-vertical policies

Deliverables
• Full account setup in Google Ads (Search and relevant extensions)
• Keyword and negative-keyword research aligned with funeral-service intent
• Compelling, empathetic ad copy and ad extensions pointing to the callback form
• Conversion tracking configured so every submitted callback is counted accurately
• Weekly performance report with optimisation recommendations

Acceptance criteria
• Campaign goes live with all policies passed and conversion tracking firing correctly
• Minimum of 20 qualified callback enquiries in the first 30 days, or a clear optimisation roadmap to hit that benchmark

I will provide current website access and form details. Please outline your approach, past Google Ads results for similar lead-gen campaigns, and expected timeline to launch.