B2B Google Ads Lead Strategist

My team’s core focus is generating high-quality, enterprise-level leads and Google Search is the channel we want to dominate. I need an ads strategist who already knows how to speak to decision-makers inside large organisations, not consumers or SMBs.

Scope
• Audit any existing campaigns or data I have in Google Ads and Analytics 4.
• Design a complete Search Network structure—campaigns, tightly themed ad groups, keyword and negative keyword sets—that zeroes in on enterprise intent.
• Write persuasive, compliant ad copy that resonates with C-suite and senior procurement roles.
• Set up end-to-end conversion tracking (phone, form fills, CRM events) so every lead can be traced back to its keyword.
• Launch, monitor and optimise for CPL and quality score, refining bids, match types and extensions weekly.
• Provide clear reporting dashboards and an action plan for iterative scaling.

Acceptance criteria
1. Campaign goes live with tracking verified in Tag Manager and GA4.
2. At least three qualified enterprise leads are generated within the first 30 days.
3. Weekly report shows keyword-level CPL, impression share and optimisation steps taken.

If you’ve already driven enterprise leads on the Search Network and can prove it with data or case studies, you’ll be a perfect fit.