Google Ads Lead Generation Strategy
Budget: $250 – $750 CAD
My SaferWealth financial-advisory landing page needs to move past casual visits and start delivering booked consultations. The core of this project is a conversion-centred Google Ads campaign built specifically for lead generation; everything else (keywords, copy, and landing-page tweaks) should support that single goal.
Scope
• Architect a paid search campaign structure that fits the way prospects in Toronto search for fee-only planners—tightly themed ad groups, SKAGs or alpha-beta models if appropriate, clear negative-keyword rules, and conversion-oriented bid strategies.
• Supply a research-driven keyword set that balances intent and CPC in the Canadian market, with special attention to trust-sensitive terms common to finance, insurance, and real estate.
• Craft ad copy, extensions, and messaging frameworks that speak to credibility and safety while nudging the visitor to book a call or download our planning checklist.
• Review the existing landing page, flag friction points, and recommend edits to headline hierarchy, proof elements, and call-to-action flow so Google Ads traffic converts at or above industry benchmarks.
• Map the post-click funnel (thank-you page, follow-up email, and calendar booking) so every ad dollar is traceable to a qualified lead.
Acceptance criteria
1. A complete Google Ads build-out delivered in an exportable format (or pushed live to my account) with campaigns, ad groups, ads, keywords, negatives, and conversion actions fully configured.
2. A concise landing-page optimisation document highlighting specific copy or layout changes that speak to compliance and trust.
3. A one-page measurement plan outlining KPIs, budgets by campaign, and the daily/weekly metrics I should track to judge success.
Experience working with Canadian finance or other regulated industries is strongly preferred so messaging and compliance nuances are second nature.
Scope
• Architect a paid search campaign structure that fits the way prospects in Toronto search for fee-only planners—tightly themed ad groups, SKAGs or alpha-beta models if appropriate, clear negative-keyword rules, and conversion-oriented bid strategies.
• Supply a research-driven keyword set that balances intent and CPC in the Canadian market, with special attention to trust-sensitive terms common to finance, insurance, and real estate.
• Craft ad copy, extensions, and messaging frameworks that speak to credibility and safety while nudging the visitor to book a call or download our planning checklist.
• Review the existing landing page, flag friction points, and recommend edits to headline hierarchy, proof elements, and call-to-action flow so Google Ads traffic converts at or above industry benchmarks.
• Map the post-click funnel (thank-you page, follow-up email, and calendar booking) so every ad dollar is traceable to a qualified lead.
Acceptance criteria
1. A complete Google Ads build-out delivered in an exportable format (or pushed live to my account) with campaigns, ad groups, ads, keywords, negatives, and conversion actions fully configured.
2. A concise landing-page optimisation document highlighting specific copy or layout changes that speak to compliance and trust.
3. A one-page measurement plan outlining KPIs, budgets by campaign, and the daily/weekly metrics I should track to judge success.
Experience working with Canadian finance or other regulated industries is strongly preferred so messaging and compliance nuances are second nature.
Related categories:
Internet Marketing
SEO
Google Adwords
Marketing
Digital Marketing
Keyword Research
Lead Generation
Google Ads