Google Ads Lead Generation Specialist

I need an experienced Google Ads professional to design and run a lead-generation campaign for my customized uniform T-shirt business. The core objective is simple: bring in qualified enquiries from schools and other educational institutions that need branded uniforms or event shirts.

Here’s what I expect:
• Campaign setup (Search and, if you recommend, Display) with tightly themed ad groups focused on keywords such as “school uniform t-shirts,” “custom PE shirts,” and similar intent phrases.
• Compelling ad copy that speaks directly to school administrators, sports coordinators, and PTA buyers, highlighting our fast turnaround and bulk pricing advantages.
• Conversion tracking configured through Google Tag Manager and Analytics so every form submission and call is attributed correctly.
• Ongoing optimisation—negative keyword pruning, bid adjustments, A/B ad tests, and audience refinements—to keep CPL trending down while lead volume rises.
• Weekly performance summary outlining spend, clicks, impressions, conversions, and actionable next steps.

I have creative assets (logo, product photos) ready to supply and can provide landing-page edits on request. Let me know your experience running similar B2B or education-focused campaigns, the tools you rely on (Data Studio, Optmyzr, etc.), and a realistic timeline for launch and first optimisation cycle.