Google Ads Lead Generation Specialist (Construction – Bangalore Only)
Budget: ₹12,500 – ₹15,000 INR
I operate two established residential construction brands in Bangalore and require a highly strategic Google Ads expert to design and manage a coordinated, performance-focused lead generation system for both companies.
This is not a generic ads project.
This is a high-intent, high-ticket service marketing mandate.
We are only interested in generating qualified residential construction enquiries from plot owners and serious home builders in Bangalore.
**⚠️ MANDATORY SCREENING CLAUSE ⚠️**
You MUST provide:
- Screenshots or case studies from the construction / home building / civil contracting / real estate development niche
- Proof of search campaigns generating qualified leads
- Approximate CPL and lead quality metrics
- Generic agency portfolios, e-commerce ROAS screenshots, or unrelated industries will be rejected.
**Before Applying, Please Answer:**
- What CPL range have you achieved in the construction niche?
- What valid lead ratio do you typically see in this industry?
- How do you control irrelevant traffic in high-intent search campaigns?
- How would you prevent two brands from competing against each other?
- Only applicants who demonstrate niche understanding will be shortlisted.
**Project Objective**
Create and manage a high-quality Google Ads system that:
- Generates consistent qualified residential construction enquiries
- Focuses only on Bangalore Urban & Suburban zones
- Prioritizes lead quality over vanity volume
- Feeds two separate brands without internal bidding conflict
**Budget Allocation**
- ₹1,00,000 per account / month
- Total Budget: ₹2,00,000 per month
- Two separate brands under coordinated strategy
**Performance Targets (High-Quality Strategy)**
Per Account (Monthly):
- 300–400 Qualified Leads from Bangalore
- Target CPL Range: to be validated post research
- 80%+ leads strictly from Bangalore
- 70–80% valid lead ratio
- Controlled irrelevant lead percentage (<20%)
- We prefer fewer but highly relevant enquiries over inflated numbers.
**Scope of Work (Structured Phases)**
*Phase 1 – Market Research & Strategy Design*
-- Search demand estimation (Bangalore construction keywords)
-- Competitor ad analysis
-- CPC benchmarking
-- High-intent keyword mapping
-- Negative keyword strategy
-- Dual-brand segmentation plan (avoid internal competition)
Deliverables:
-- Keyword research sheet
-- Competitor summary
-- Estimated CPL model
-- Strategic roadmap (PDF)
Approval required before moving to execution.
*Phase 2 – Campaign Architecture*
-- Account structure design
-- High-intent Search campaigns
-- Remarketing setup
-- Strict Bangalore geo-targeting
-- Location bid strategy
-- Ad copy creation (10–20 variations per brand)
-- Messaging differentiation between both brands
*Phase 3 – Execution & 30-Day Optimization*
-- Daily search term monitoring
-- Bid optimization
-- Negative keyword expansion
-- Ad A/B testing
-- Location performance analysis
-- Budget reallocation to high-performing zones
-- Landing page performance recommendations
-- Weekly reporting (Sun–Sat performance, shared Monday)
**What We Value**
*We are not looking for:*
❌ Broad match spam strategies
❌ Lead form padding tactics
❌ Inflated raw lead numbers
*We are looking for:*
✅ Structured search-first strategy
✅ Conversion-focused optimization
✅ Clear reporting
✅ Quality over vanity metrics
**Success Criteria**
*Primary KPI:*
-- 300–400 qualified leads per account within 30 days
*Secondary KPIs:*
-- 80%+ Bangalore origin
-- Sustainable CPL within projected range
-- Improving valid lead ratio over time
This is not a generic ads project.
This is a high-intent, high-ticket service marketing mandate.
We are only interested in generating qualified residential construction enquiries from plot owners and serious home builders in Bangalore.
**⚠️ MANDATORY SCREENING CLAUSE ⚠️**
You MUST provide:
- Screenshots or case studies from the construction / home building / civil contracting / real estate development niche
- Proof of search campaigns generating qualified leads
- Approximate CPL and lead quality metrics
- Generic agency portfolios, e-commerce ROAS screenshots, or unrelated industries will be rejected.
**Before Applying, Please Answer:**
- What CPL range have you achieved in the construction niche?
- What valid lead ratio do you typically see in this industry?
- How do you control irrelevant traffic in high-intent search campaigns?
- How would you prevent two brands from competing against each other?
- Only applicants who demonstrate niche understanding will be shortlisted.
**Project Objective**
Create and manage a high-quality Google Ads system that:
- Generates consistent qualified residential construction enquiries
- Focuses only on Bangalore Urban & Suburban zones
- Prioritizes lead quality over vanity volume
- Feeds two separate brands without internal bidding conflict
**Budget Allocation**
- ₹1,00,000 per account / month
- Total Budget: ₹2,00,000 per month
- Two separate brands under coordinated strategy
**Performance Targets (High-Quality Strategy)**
Per Account (Monthly):
- 300–400 Qualified Leads from Bangalore
- Target CPL Range: to be validated post research
- 80%+ leads strictly from Bangalore
- 70–80% valid lead ratio
- Controlled irrelevant lead percentage (<20%)
- We prefer fewer but highly relevant enquiries over inflated numbers.
**Scope of Work (Structured Phases)**
*Phase 1 – Market Research & Strategy Design*
-- Search demand estimation (Bangalore construction keywords)
-- Competitor ad analysis
-- CPC benchmarking
-- High-intent keyword mapping
-- Negative keyword strategy
-- Dual-brand segmentation plan (avoid internal competition)
Deliverables:
-- Keyword research sheet
-- Competitor summary
-- Estimated CPL model
-- Strategic roadmap (PDF)
Approval required before moving to execution.
*Phase 2 – Campaign Architecture*
-- Account structure design
-- High-intent Search campaigns
-- Remarketing setup
-- Strict Bangalore geo-targeting
-- Location bid strategy
-- Ad copy creation (10–20 variations per brand)
-- Messaging differentiation between both brands
*Phase 3 – Execution & 30-Day Optimization*
-- Daily search term monitoring
-- Bid optimization
-- Negative keyword expansion
-- Ad A/B testing
-- Location performance analysis
-- Budget reallocation to high-performing zones
-- Landing page performance recommendations
-- Weekly reporting (Sun–Sat performance, shared Monday)
**What We Value**
*We are not looking for:*
❌ Broad match spam strategies
❌ Lead form padding tactics
❌ Inflated raw lead numbers
*We are looking for:*
✅ Structured search-first strategy
✅ Conversion-focused optimization
✅ Clear reporting
✅ Quality over vanity metrics
**Success Criteria**
*Primary KPI:*
-- 300–400 qualified leads per account within 30 days
*Secondary KPIs:*
-- 80%+ Bangalore origin
-- Sustainable CPL within projected range
-- Improving valid lead ratio over time