Google Ads & Lead Generation Optimization for Wedding Catering Business

Business Overview

We are a UK-based premium wedding catering company specialising in:

• Multicultural weddings
• Fusion catering
• Modern Asian weddings
• Same-sex weddings
• Luxury bespoke wedding catering

Our positioning is focused on high-end, non-traditional weddings rather than generic catering services.

Website:
Heena’s Kitchen

Current Situation

We currently run Google Ads with a modest monthly budget, but we believe a significant portion of spend is being wasted on low-intent or irrelevant traffic.

Current campaign data shows:

• Approx. 241,000 impressions
• Approx. 4,700 clicks
• CTR around 1.96%

Our goal is quality wedding enquiries rather than high click volume.

Primary Objectives

We are looking for a contractor or agency to:

• Improve lead quality
• Reduce wasted ad spend
• Increase qualified wedding enquiries
• Improve conversion rates from mobile users
• Build a stronger PPC and SEO strategy around our niche positioning

Scope of Work Requested

Google Ads / PPC

We would like proposals covering:

• Full Google Ads account review and restructuring
• Tighter keyword targeting focused on wedding intent
• Removal of low-quality/broad traffic
• Campaign segmentation by wedding type/audience
• Negative keyword strategy
• Improved ad copy and CTR optimisation
• Conversion tracking setup and reporting
• Mobile-focused conversion improvements
• Retargeting recommendations (if appropriate)

Suggested target audiences include:

• Multicultural weddings
• Fusion weddings
• Same-sex weddings
• Luxury Asian weddings
• Barn wedding catering
• Mixed-culture weddings

Example keyword direction:

• Indian wedding caterers London
• Fusion wedding catering
• Luxury Indian wedding catering
• Multicultural wedding caterers
• Same-sex wedding catering London

Website / Landing Pages

We are also interested in recommendations and pricing for:

Dedicated landing pages for:

• Multicultural weddings
• Same-sex weddings
• Fusion weddings
• Barn wedding catering
• Hindu / Sikh / Muslim weddings
• English + Indian fusion weddings

Potential improvements include:

• Stronger enquiry flow
• Better mobile UX
• Sticky call-to-action buttons
• WhatsApp integration
• Shorter enquiry forms
• “Check Availability” style CTAs

SEO & Venue Strategy

We would also like proposals for SEO work focused on:

• Wedding venue landing pages
• Venue-specific content
• Local wedding search optimisation
• Organic lead generation

Example venue-page approach:

• “Indian Wedding Catering at [Venue Name]”
• “Fusion Wedding Catering at [Venue Name]”

Reporting Expectations

Please include details on:

• Monthly reporting
• Conversion tracking
• Lead attribution
• KPI recommendations
• Estimated timelines
• Recommended monthly ad spend
• Management fees and deliverables

Important Notes

We are not looking for generic catering traffic or low-budget enquiries.

We want a strategy focused specifically on premium wedding clients and high-intent searches.

Please provide:

• Relevant case studies
• Experience within weddings/hospitality/luxury sectors
• Proposed approach
• Estimated costs
• Ongoing management structure

Thank you.