Google Ads Lead Generation Optimization

I need my Google Ads account turned into a reliable stream of corporate-level leads. The account is already live yet under-performing; everything is centred on Google Search and must stay that way for now.

The work starts with a deep audit, then moves quickly into campaign restructuring, keyword refinement, ad-copy rewrites, negative-keyword pruning, smart bidding tweaks and airtight conversion tracking. All changes have to speak to decision-makers inside medium-to-large companies, so tone, calls-to-action and landing-page alignment are critical.

Deliverables I will measure:
• Full before-and-after audit report with screenshots
• Rebuilt search campaigns (keywords, ads, extensions, negatives) ready to go live
• Conversion tracking wired into Google Tag Manager and Google Analytics
• Two weeks of optimisation logs showing Quality Score lift and cost-per-lead trending down

If you have a proven record of driving B2B leads on Google Search, let’s make this account perform.