Google Ads Lead Generation Optimization

I already run several Google Ads Search and Display campaigns, but they need a fresh, expert touch. The accounts are live and gathering data; what I now require is rigorous optimisation that lifts conversion volume while pushing cost-per-lead down.

Here’s the landscape you’ll step into. Keywords, ad groups and extensions are in place, yet their structure could be tighter. Bidding is on an automated strategy but I’m not convinced it’s the most efficient. Conversion tracking fires through Google Tag Manager and feeds into Google Analytics 4; all tags are verified, so you can rely on accurate numbers from day one.

My single, overriding KPI is more conversions. Secondary wins—lower CPA and a healthier CTR—will naturally follow if your optimisation is sound.

What I expect you to tackle
• Re-evaluate keyword lists, match types and negatives, then reorganise ad groups for relevance and Quality Score gains.
• Craft and test new ad copy (RSA and, where possible, ETA) with clear value propositions that speak to each audience segment.
• Fine-tune bidding, budgets and device adjustments, moving decisively between manual and automated strategies when data supports the shift.
• Build and interpret experiments in the Ads interface (A/B split tests) to validate every major change.
• Deliver concise weekly reports highlighting spend, conversions, CPA, and actionable next steps.

Acceptance criteria
1. Conversion volume rises meaningfully within the first month while maintaining or lowering current CPA.
2. Clear documentation of changes in the account, including rationale and performance impact.
3. A report cadence that makes strategy transparent and decisions data-driven.

If this sounds like a workspace where your Google Ads, GA4, and Tag Manager skills can shine, let’s connect and start optimising immediately.