Google Ads Lead Generation Manager

My Google Ads account needs a hands-on manager who can turn campaigns into a steady lead engine. The single metric that matters to me is qualified enquiries—form fills, calls, or chat requests—so every decision should trace back to cost-per-lead.

Scope of work
• Audit the existing account structure, keywords, audiences, ad assets and conversion tracking.
• Build or refine campaigns that attract both new and returning visitors alike.
• Optimise for B2B and B2C intent simultaneously, segmenting where it improves relevance.
• Set up experiments, use negative keywords, and adjust bids and creatives weekly to keep CPL trending down.
• Provide short, actionable reports that highlight wins, losses and next steps; I prefer insights over raw data dumps.

Tools & access
Google Ads, Tag Manager, Analytics 4, and Looker Studio for reporting are all in place—just bring your workflow and any supporting automation scripts you trust.

Acceptance criteria
1. Accurate conversion tracking verified in real time.
2. At least two weeks of stable performance with a demonstrably lower CPL than the current baseline.
3. A clear optimisation log so I can see what was changed, why, and with what result.

If your strategies can consistently generate quality leads and you’re comfortable juggling B2B and B2C funnels in the same account, let’s get rolling.