Google Ads Lead Generation Management

I need an experienced Google Ads specialist to turn my existing account into a consistent, international lead-generation engine. My focus is exclusively on the Search Network, so everything you set up—from keyword research and ad copy through to bid strategy—should be tailored for high-intent searches across multiple countries and time zones.

What I expect:
• A full audit of the current account, followed by a clear plan of action.
• Fresh, tightly themed campaigns and ad groups built around well-researched keywords, negative lists, and compelling ad copy.
• Accurate conversion tracking (Google Tag Manager / GA4) so every lead is attributed correctly.
• Ongoing optimisation: search-term pruning, bid adjustments, A/B ad testing, and regular performance reporting in Data Studio or similar.
• Practical advice on landing-page tweaks that could lift conversion rates.

Acceptance criteria: within the first 30 days, I want to see quality-score improvements and a steady drop in cost-per-lead without sacrificing volume. If you’ve successfully managed global Search campaigns before and can hit those metrics, let’s get started.