Google Ads Lead Generation Expert -- 2
Budget: $5,000 – $10,000 USD
I need someone who lives and breathes Google Ads to take full ownership of our international lead-generation campaigns. My goal is very clear: drive high-quality leads and sales from customers around the world. To do that you will work across the Google Search Network, the Google Display Network and YouTube, building a cohesive strategy that keeps acquisition costs under control while scaling volume.
Here is what the role looks like from day one:
• Audit and restructure the existing account where necessary, mapping campaigns to the different stages of our funnel and our global audiences.
• Carry out deep keyword and placement research, write compelling copy and design eye-catching Display and YouTube creatives (I can provide brand assets).
• Set up conversion tracking through Google Tag Manager and Google Analytics so every dollar spent is tied back to revenue.
• Optimise bids, budgets and audiences daily, testing new angles and creative to improve ROAS week after week.
• Report results in a simple, actionable format—ideally through Looker Studio—highlighting wins, challenges and next steps.
Acceptance criteria
1. Campaigns are live in all three networks and fully tracked within the first week.
2. Cost per lead meets or beats our current benchmark after the first full month of optimisation.
3. A clear, data-driven roadmap for scaling spend without sacrificing profitability is delivered by the end of month two.
If you are confident you can turn Google Ads into a predictable, profitable channel for an international audience, let’s talk.
Here is what the role looks like from day one:
• Audit and restructure the existing account where necessary, mapping campaigns to the different stages of our funnel and our global audiences.
• Carry out deep keyword and placement research, write compelling copy and design eye-catching Display and YouTube creatives (I can provide brand assets).
• Set up conversion tracking through Google Tag Manager and Google Analytics so every dollar spent is tied back to revenue.
• Optimise bids, budgets and audiences daily, testing new angles and creative to improve ROAS week after week.
• Report results in a simple, actionable format—ideally through Looker Studio—highlighting wins, challenges and next steps.
Acceptance criteria
1. Campaigns are live in all three networks and fully tracked within the first week.
2. Cost per lead meets or beats our current benchmark after the first full month of optimisation.
3. A clear, data-driven roadmap for scaling spend without sacrificing profitability is delivered by the end of month two.
If you are confident you can turn Google Ads into a predictable, profitable channel for an international audience, let’s talk.