Google Ads Lead Generation Campaign
Budget: ₹1,500 – ₹12,500 INR
Google Ads is the first lever I want pulled. The sole purpose of this initial phase is to create a predictable flow of both B2B and B2C leads, so everything you do should be engineered around measurable conversions rather than clicks or impressions.
The starting point is a quick audit of any existing account data, followed by solid keyword and audience research, tight ad-group structuring, persuasive copy, and clean conversion tracking through GA4 or Tag Manager. Once the numbers are flowing, I’ll rely on consistent optimisation—search term pruning, bid adjustments, negative keywords, and A/B testing of headlines, descriptions, and extensions—until the cost-per-lead hits an acceptable range.
After Google Ads proves its worth, I’ll expand into Meta Ads, SEO, Google Business Profile optimisation, and broader website-conversion work, so experience across those platforms is a plus even though your immediate focus stays on search.
Deliverables for this first milestone:
• Complete account audit and strategy outline
• Fresh campaigns built and launched (Search, and Performance Max if justified)
• Conversion actions configured and tested
• Weekly report summarising spend, conversions, and next optimisation steps
Acceptance criteria: conversions tracked accurately in the interface, clear linkage between ad spend and lead volume, and steady week-over-week improvements in cost-per-lead.
That’s the scope; let’s get the leads rolling.
The starting point is a quick audit of any existing account data, followed by solid keyword and audience research, tight ad-group structuring, persuasive copy, and clean conversion tracking through GA4 or Tag Manager. Once the numbers are flowing, I’ll rely on consistent optimisation—search term pruning, bid adjustments, negative keywords, and A/B testing of headlines, descriptions, and extensions—until the cost-per-lead hits an acceptable range.
After Google Ads proves its worth, I’ll expand into Meta Ads, SEO, Google Business Profile optimisation, and broader website-conversion work, so experience across those platforms is a plus even though your immediate focus stays on search.
Deliverables for this first milestone:
• Complete account audit and strategy outline
• Fresh campaigns built and launched (Search, and Performance Max if justified)
• Conversion actions configured and tested
• Weekly report summarising spend, conversions, and next optimisation steps
Acceptance criteria: conversions tracked accurately in the interface, clear linkage between ad spend and lead volume, and steady week-over-week improvements in cost-per-lead.
That’s the scope; let’s get the leads rolling.