Google Ads Lead Generation Campaign

I run a 3PL logistics company that supports Amazon sellers worldwide and I’m ready to scale our pipeline with a tightly-focused Google Ads campaign. The sole objective is lead generation: I need qualified Amazon FBA and FBM sellers from multiple regions filling out our quote form or calling the sales line—no vanity metrics.

Here’s what I’m looking for you to handle from day one:

• Campaign architecture – granular Search (and, if you see fit, Performance Max) built around intent-driven keywords relevant to Amazon seller fulfillment and international storage.
• Compelling ad copy, extensions and creative that speak directly to sellers’ pain points: storage fees, cross-border shipping, and same-day dispatch.
• Conversion-tracking set-up through Google Tag Manager and GA4 so every form submission or click-to-call is captured accurately.
• Ongoing optimisation: negative-keyword pruning, bid adjustments, audience layering and A/B testing to keep CPL falling and qualified lead volume rising.

Acceptance criteria
– Tracking shows at least 95 % accuracy between Ads and GA4.
– Cost per lead meets or beats the agreed benchmark after the first full optimisation cycle.
– Weekly summary reports outlining changes made, results achieved and next actions.

I’ll provide access to our Google Ads account, landing page CMS and existing analytics property. If you have experience targeting international niches and can bring fresh ideas to a B2B logistics offer, let’s get started.