Google Ads Lead Generation Campaign for B2B Greenhouse & Research Infrastructure Company (India)

About Our Company:
Company Name: Saveer Biotech Limited
Industry: Agri-Technology & Controlled Environment Infrastructure
Experience: 45+ years
Project Type: Institutional & Turnkey Projects
Target Clients: Government bodies, research institutes, corporates,Private Firms

Objective:
1. Generate qualified institutional leads (not bulk retail leads)

2. Target: 80–100 quality enquiries per month

3. Platform: Google Ads only

4. Geography: India(Delhi NCR,Hyvderabad,Uttarpradesh,Chhatisgarh,Gujarat,Andra Pradesh)

5. Website: www.saveer.com

Projects to Promote:
1. Hi-Tech Greenhouse

2. Retractable Greenhouse

3. CRM Based Projects

4. Speed Breeding Facilities

Scope of Work Required
Google Ads Setup & Management:
1. Keyword research (high-intent B2B keywords only)

2. Campaign structuring (separate ad groups per project)

3. Ad copy creation (responsive search ads)

4. Negative keyword setup

5. Conversion tracking setup (Google Analytics / Tag Manager)

6. Monthly optimization & performance reporting

Landing Page Guidance:

1. Review existing landing pages OR suggest improvements

2. Ensure landing pages are conversion-focused

3. Optimize form structure for better lead quality

Budget: Total monthly budget: ₹50000-100000 (including freelancer fee + ad spend)

Open to performance-based suggestions
Ideal Freelancer Profile:

1. Proven experience in B2B Google Ads campaigns

2. Experience in engineering / industrial / agri projects preferred

3. Can show case studies of lead generation campaigns

4. Strong understanding of institutional lead targeting

5. Clear reporting & communication

Expected Deliverables

1. Structured campaign with low waste spend

2. Minimum 80 quality leads per month (target)

3. Monthly performance report with CPL analysis

4. Continuous optimization plan

Proposal Requirement
Please include:
1. Similar projects handled

2. Expected cost per lead estimate

3. Strategy outline (brief)

4. Tools used for tracking & reporting

Closing Line: We are looking for a long-term performance marketing partner for institutional project lead generation.