Google Ads Lead Generation Campaign
Budget: £100 – £200 GBP
I run an established removals company and I’m ready to step up our online lead flow by handing Google Ads over to a dedicated specialist.
My single, clear objective is more qualified enquiries—phone calls or form submissions—from people actively planning a move. That includes tenants switching flats, families changing houses, businesses relocating offices and students with just a room or two. Every campaign decision should be grounded in that goal.
Here’s what I need from you:
• Build and structure the full search-based campaign: keyword research, ad groups, compelling copy and extensions that speak to each mover type.
• Configure conversion tracking and call reporting so we can see exactly which ads turn into enquiries.
• Optimise bids, negatives and audiences during the first weeks to drive cost-efficient leads, not just clicks.
• Provide concise weekly performance summaries highlighting wins, issues and next action steps.
Please share relevant experience managing Google Ads for service businesses—especially local trades, home services or logistics. Screenshots or short case notes that show how you lifted lead volumes or cut cost per enquiry will help me pick the right person quickly.
Everything else—from landing page pointers to remarketing ideas—is welcome if it supports the core mission: reliably filling my diary with people ready to book a removal slot.
Here’s what I need from you:
• Build and structure the full search-based campaign: keyword research, ad groups, compelling copy and extensions that speak to each mover type.
• Configure conversion tracking and call reporting so we can see exactly which ads turn into enquiries.
• Optimise bids, negatives and audiences during the first weeks to drive cost-efficient leads, not just clicks.
• Provide concise weekly performance summaries highlighting wins, issues and next action steps.
Please share relevant experience managing Google Ads for service businesses—especially local trades, home services or logistics. Screenshots or short case notes that show how you lifted lead volumes or cut cost per enquiry will help me pick the right person quickly.
Everything else—from landing page pointers to remarketing ideas—is welcome if it supports the core mission: reliably filling my diary with people ready to book a removal slot.