Google Ads Lead Generation Campaign

I operate a well-established e-learning website that serves the Canadian market, and I’m ready to accelerate enrolments through a data-driven Google Ads strategy focused squarely on generating qualified leads and sales. The account is active but needs an expert touch to unlock its full potential.

What I want is full-cycle management: build the campaign architecture, refine keywords and audiences, craft compelling ad copy, set up every necessary extension, and connect flawless conversion tracking through GA4 and Google Tag Manager. You’ll have access to existing landing pages and analytics; feel free to recommend tweaks that lift Quality Score and push our cost per acquisition down.

Deliverables
• Campaign and ad-group structure tailored for Canadian traffic
• Conversion actions configured and verified
• Search, Display and, if appropriate, YouTube creatives set live
• Ongoing bid and budget optimisation with a clear weekly report on spend, CPL and ROAS

Performance will be measured by the volume of course enquiries and purchases at an efficient cost, so prior success in education, SaaS or similar lead-gen funnels will stand out. Access can be provided immediately, and the campaign can launch as soon as the structure and creatives are approved.