B2B Google Ads Lead Generation
Budget: $10 – $30 USD
I want to ramp up qualified B2B enquiries through Google and need a specialist who can own the entire journey from campaign architecture to optimisation. My immediate focus is Google Search, Display and YouTube; Meta, WhatsApp or LinkedIn can follow once a predictable flow of leads is coming in.
Here’s what I’m picturing:
• Research and build a keyword and audience plan that zeroes-in on decision-makers inside target companies.
• Write compelling ad copy, craft display creatives and storyboard short YouTube spots that speak to pain points and prompt form fills or direct calls.
• Configure tracking (GA4, GTM, offline conversion import) so every lead is attributed back to the exact ad and keyword.
• Launch, monitor and iterate daily, trimming wasted spend and scaling what converts until we hit a cost-per-lead that makes sense.
• Provide clear, weekly reports in Data Studio so I can see volume, CPL and pipeline value at a glance.
The deliverable I need from you is a live, ROI-positive Google Ads engine that reliably produces vetted B2B leads. If you have the strategic depth to advise on expanding the same playbook to Meta or LinkedIn later, that’s a plus, but first let’s nail Google.
Here’s what I’m picturing:
• Research and build a keyword and audience plan that zeroes-in on decision-makers inside target companies.
• Write compelling ad copy, craft display creatives and storyboard short YouTube spots that speak to pain points and prompt form fills or direct calls.
• Configure tracking (GA4, GTM, offline conversion import) so every lead is attributed back to the exact ad and keyword.
• Launch, monitor and iterate daily, trimming wasted spend and scaling what converts until we hit a cost-per-lead that makes sense.
• Provide clear, weekly reports in Data Studio so I can see volume, CPL and pipeline value at a glance.
The deliverable I need from you is a live, ROI-positive Google Ads engine that reliably produces vetted B2B leads. If you have the strategic depth to advise on expanding the same playbook to Meta or LinkedIn later, that’s a plus, but first let’s nail Google.