B2B Google Ads Lead Generation
Budget: $30 – $250 SGD
My EdTech company sells subscription-based solutions directly to schools in The US. The goal is straightforward: generate a steady flow of qualified B2B leads from Google Ads and prove sustainable return on ad spend.
Here’s the current situation
• Campaigns have been running in-house with mixed results.
• Conversion tracking is set up but needs tightening so that form submissions, demo bookings, and phone calls all feed reliable data back to Google.
What needs to happen
A seasoned, Google-certified Ads specialist—minimum five years hands-on account management—will take full ownership of the account, from audit through ongoing optimisation. Expect to work with Search and Display first; Performance Max and YouTube can follow once core campaigns are profitable.
Key tasks
1. Deep audit of existing account structure, keywords, match types, ad copy, extensions, and negative lists.
2. Tight integration of Google Analytics 4, Tag Manager, and offline conversion imports so every qualified lead is tracked accurately.
3. Rebuild or refine campaigns to target decision-makers at schools and districts, using industry language and pain points that resonate with administrators.
4. Continuous bid and budget management aimed squarely at lowering CPA and lifting ROAS.
5. Twice-monthly performance reports in Looker Studio outlining spend, conversions, ROAS, and optimisation actions.
Acceptance criteria
• ROAS exceeds current baseline by at least 30% within the first 90 days.
• Conversion tracking shows <5 % discrepancy when cross-checked with our CRM.
• All changes are documented and shared so strategy is transparent to my internal marketing team.
Access to the account, past reports, and customer personas will be provided upon kickoff. If your track record shows consistent lead growth and measurable profit for B2B advertisers, especially in education or SaaS, this engagement should be a great fit.
Here’s the current situation
• Campaigns have been running in-house with mixed results.
• Conversion tracking is set up but needs tightening so that form submissions, demo bookings, and phone calls all feed reliable data back to Google.
What needs to happen
A seasoned, Google-certified Ads specialist—minimum five years hands-on account management—will take full ownership of the account, from audit through ongoing optimisation. Expect to work with Search and Display first; Performance Max and YouTube can follow once core campaigns are profitable.
Key tasks
1. Deep audit of existing account structure, keywords, match types, ad copy, extensions, and negative lists.
2. Tight integration of Google Analytics 4, Tag Manager, and offline conversion imports so every qualified lead is tracked accurately.
3. Rebuild or refine campaigns to target decision-makers at schools and districts, using industry language and pain points that resonate with administrators.
4. Continuous bid and budget management aimed squarely at lowering CPA and lifting ROAS.
5. Twice-monthly performance reports in Looker Studio outlining spend, conversions, ROAS, and optimisation actions.
Acceptance criteria
• ROAS exceeds current baseline by at least 30% within the first 90 days.
• Conversion tracking shows <5 % discrepancy when cross-checked with our CRM.
• All changes are documented and shared so strategy is transparent to my internal marketing team.
Access to the account, past reports, and customer personas will be provided upon kickoff. If your track record shows consistent lead growth and measurable profit for B2B advertisers, especially in education or SaaS, this engagement should be a great fit.