B2B Google Ads Lead Generation

I run a company that supplies mobile toilets to other businesses and I need a Google Ads specialist who can turn ad spend into a steady stream of qualified B2B enquiries. My objective is clear: generate leads from decision-makers who are actively searching for portable sanitation solutions, event restroom rentals, construction-site facilities, or similar services.

Here’s what I expect:

• A fresh Google Ads account setup or a thorough overhaul of the current one, including keyword research focused on high-intent phrases related to mobile toilets and portable sanitation
• Compelling, conversion-oriented ad copy and extensions that speak to facility managers, event planners, and contractors rather than consumers
• Proper conversion tracking—phone calls, form submissions, and any downloadable spec sheets—so we can measure true lead volume and cost per lead
• Ongoing optimisation: negative keyword pruning, bid adjustments, A/B testing of ads and landing pages, and weekly performance reports summarising spend, impressions, clicks, conversions, and actionable next steps

Success will be measured by the number of verified B2B leads and a competitive cost per lead, not vanity metrics. If you have a proven track record running lead-gen campaigns in niche industries and can hit the ground running, let’s talk.