Google Ads Lead Generation

I run a local business whose growth depends on a steady flow of qualified enquiries, not just clicks. I need a specialist who can take full ownership of a Google Search campaign designed purely for lead generation.

Here’s what the project involves:
• Audit any existing account (or start fresh) to spot quick wins and structural fixes.
• Build tightly themed search campaigns with location and call-out extensions that speak to local intent.
• Set up conversion tracking and, where relevant, connect phone-call or form-fill events to ensure every lead is traceable.
• Write compelling ad copy, craft negative-keyword lists, fine-tune bids and budgets, and iterate based on real-time data.
• Provide clear weekly reports highlighting CPL, conversion rate, search terms added/removed and next-step actions.

Success for me means a measurable lift in high-quality leads that convert into customers, so your optimisation decisions must always be led by that goal. If you’re confident with Google Ads Editor, GA4, and the usual PPC tool-set and can communicate results in plain English, let’s get started.