US Google Ads Lead Generation

I run a health-and-wellness brand and want to partner with a US-based Google Ads specialist who can turn paid clicks into real, qualified B2C leads. My existing account has been active for a while, but it needs a careful clean-up before we scale.

Here is what I need:

• Audit and streamline my current campaigns, ad groups, keywords, and negative lists so spend is focused on the best-performing traffic.
• Build a refreshed, lead-centric campaign structure—complete with new keyword research, compelling ad copy, and conversion-optimized extensions.
• Set up or refine conversion tracking and remarketing audiences so every lead is accurately recorded.
• Provide a clear, data-driven plan for ongoing bid management, A/B testing, and audience segmentation that you will execute over the next few weeks.
• Supply concise weekly reports that highlight cost per lead, search terms harvested, and next steps.

I care most about quality leads that match our health-and-wellness niche, not vanity metrics, so please be comfortable optimizing toward CPA and ROAS goals. If you have proven success managing B2C lead gen in this vertical, I’d love to review a brief case study or references.

Let’s start with an audit and detailed action plan, then transition into active management once the roadmap is approved.