Google Ads Lead-Gen Setup
Budget: $15 – $25 AUD
I’m looking to turn Google Ads into a steady source of qualified B2C leads for my service-based business. Right now the account is either brand-new or under-performing; in either case it needs a ground-up build that can start producing form fills and phone calls quickly.
Here’s what I need from you:
• Complete campaign architecture built around lead generation: tightly themed search campaigns, ad groups, keywords, ad extensions and negative lists.
• Compelling ad copy that speaks directly to consumers shopping for services like mine, written to maximise click-through and, more importantly, conversion.
• Conversion tracking and attribution set up via Google Tag Manager, Google Analytics and the native Google Ads conversion actions so we can see which keyword, ad and device produced every lead.
• Recommendations on landing page best practices (or quick tweaks if you can implement them) to improve Quality Score and lower cost per lead.
• Clear, concise reporting dashboard and a brief handover document so I can understand performance and make small tweaks on my own.
Success for this project is simple: a campaign that launches smoothly, stays within a reasonable cost-per-lead target, and delivers a measurable flow of consumer enquiries I can convert into paying customers. If you have a solid track record doing exactly this—especially for service businesses—let’s get started.
Here’s what I need from you:
• Complete campaign architecture built around lead generation: tightly themed search campaigns, ad groups, keywords, ad extensions and negative lists.
• Compelling ad copy that speaks directly to consumers shopping for services like mine, written to maximise click-through and, more importantly, conversion.
• Conversion tracking and attribution set up via Google Tag Manager, Google Analytics and the native Google Ads conversion actions so we can see which keyword, ad and device produced every lead.
• Recommendations on landing page best practices (or quick tweaks if you can implement them) to improve Quality Score and lower cost per lead.
• Clear, concise reporting dashboard and a brief handover document so I can understand performance and make small tweaks on my own.
Success for this project is simple: a campaign that launches smoothly, stays within a reasonable cost-per-lead target, and delivers a measurable flow of consumer enquiries I can convert into paying customers. If you have a solid track record doing exactly this—especially for service businesses—let’s get started.