Google Ads Lead-Gen Overhaul

I’m ready to scale my B2C lead-generation efforts and need a seasoned Google Ads strategist who also knows the policy rulebook inside-out. My current campaigns are sporadic; I want a cohesive structure that drives qualified prospects while staying 100 % compliant with Google’s ever-changing guidelines.

Here’s what I’m after
• A thorough audit of any existing Search and Display campaigns, flagging policy risks before they become suspensions.
• A data-backed strategy that maps keywords, audiences, and creative angles to each funnel stage, with clear cost-per-lead targets.
• Fresh ad copy, extensions, and creative assets that resonate with everyday consumers—not corporate buyers.
• Clean account architecture (SKAGs or thematic ad groups—your call) plus rock-solid conversion tracking in Google Tag Manager and GA4.
• Ongoing optimisation: bid adjustments, negative keyword pruning, A/B testing, and weekly performance insights I can actually act on.

I’m open to exploring YouTube later, but Search and Display are the immediate focus. If you’ve rescued accounts from policy issues or driven high-volume B2C leads before, tell me how you did it and what results you achieved. Let’s set this up right the first time.