Google Ads Lead Gen Optimization
Budget: $15 – $25 USD
I need my existing Google Ads account tightened up so it predictably brings in fresh, high-quality B2C leads every single day. Recent Google policy and platform updates have already altered my metrics, so please come in knowing the latest about Performance Max, match-type behavior, consent mode v2, and the updated audience signals.
The account is active and data-rich; what I lack is someone who can read those numbers fast, spot waste, and turn the budget into qualified inquiries instead of empty clicks. A Google Ads certification is important to me because it shows you have mastered the fundamentals, but I will judge you more by the campaigns you can show me that scaled lead volume without sacrificing CPL.
Here’s what I expect after you take the wheel:
• A clear optimisation roadmap that explains which campaigns, ad groups, keywords, audiences or P-Max asset groups you will pause, split test or rebuild—and why.
• Daily flow of verified B2C leads that meet the targeting parameters we’ll agree upon.
• Weekly performance snapshots covering spend, conversions, CPL, ROAS (where applicable) and the action items you’ll tackle next.
• Tight tracking: GA4, enhanced conversions and all relevant tags firing correctly so we can trace every lead back to the exact search term or creative.
When you apply, briefly outline two or three strategies you would implement first (for example: restructuring into intent tiers, shifting Smart Bidding settings, adding first-party audience segments, etc.) and link to past results that prove you can adapt to Google’s latest changes.
If you don’t live and breathe the new Google Ads landscape, please skip this project—I really value my time.
The account is active and data-rich; what I lack is someone who can read those numbers fast, spot waste, and turn the budget into qualified inquiries instead of empty clicks. A Google Ads certification is important to me because it shows you have mastered the fundamentals, but I will judge you more by the campaigns you can show me that scaled lead volume without sacrificing CPL.
Here’s what I expect after you take the wheel:
• A clear optimisation roadmap that explains which campaigns, ad groups, keywords, audiences or P-Max asset groups you will pause, split test or rebuild—and why.
• Daily flow of verified B2C leads that meet the targeting parameters we’ll agree upon.
• Weekly performance snapshots covering spend, conversions, CPL, ROAS (where applicable) and the action items you’ll tackle next.
• Tight tracking: GA4, enhanced conversions and all relevant tags firing correctly so we can trace every lead back to the exact search term or creative.
When you apply, briefly outline two or three strategies you would implement first (for example: restructuring into intent tiers, shifting Smart Bidding settings, adding first-party audience segments, etc.) and link to past results that prove you can adapt to Google’s latest changes.
If you don’t live and breathe the new Google Ads landscape, please skip this project—I really value my time.