Google Ads Lead-Gen Expert

I’m looking for a results-oriented specialist to take full ownership of our Google (Search, Display, Shopping, Performance Max) and Meta campaigns with one clear objective: deliver qualified leads at the lowest possible cost.

Here’s what the engagement involves
• Build and continually optimise Search, Display and Shopping structures, refine audiences and negatives, and keep Performance Max aligned with funnel goals.
• Carry out deep keyword and interest research, then craft compelling ad copy that matches intent while lifting Quality Scores and pushing CPC down.
• Implement, audit and troubleshoot conversion tracking in GA4 and Google Tag Manager so every phone call, form fill and booked meeting is captured accurately.
• Design simple A/B tests for ads and landing pages, interpret the data, and roll out winners fast.
• Send concise, insight-driven weekly reports that cover spend, CPL, ROAS, and the actions you’ll take next.

Ideal background
You’ve run lead-generation accounts before, hold (or have held) Google Ads Certifications, know the difference between value-based and maximise-conversions bidding, and can navigate GA4 + GTM without tutorials.

To apply
Please attach a detailed project proposal outlining how you’d approach the first 90 days, the metrics you’ll target, and examples of similar campaigns you’ve scaled. I’ll review every submission and invite the strongest fits to a quick call.

This is a freelance / contract role and can lead to ongoing work if you hit our lead-volume targets. Let’s push these accounts to the next level.