Google Ads Lead Gen Audit

I’m running a search-only Google Ads campaign aimed solely at generating qualified leads. Conversions have plateaued, so I’d like a fresh, expert perspective on where the account can work harder.

Here’s what I need from you:

• A detailed audit covering the three areas that matter most to lead gen success:
– Keywords & search terms (including match types, negatives, and wasted spend)
– Ad copy & creatives (messaging, extensions, and relevance to intent)
– Target audience & demographics (bid modifiers, location, device, and schedule)

• Actionable, easy-to-follow recommendations that prioritise quick wins as well as longer-term improvements. For each suggestion, indicate the expected impact on lead volume or cost-per-lead so I can judge where to act first.

You’ll have view-only access to the Google Ads account plus the connected Google Analytics and Google Tag Manager containers, so please be comfortable navigating all three.

Deliverables:
1. A concise audit report (PDF or Google Doc) highlighting current issues, supporting data screenshots, and missed opportunities.
2. A step-by-step optimisation plan I can implement immediately, with any new ad copy or keyword ideas spelled out.

If you’ve performed similar audits for B2B or lead-oriented campaigns, that’s a bonus—feel free to mention it in your proposal. I’m looking to award quickly and implement changes within the coming week.