B2B Google Ads Lead Gen

The goal is simple yet demanding: fill my pipeline with high-intent business leads for commercial cleaning services through Google Ads. I already know the audience—decision-makers and facility managers at companies that outsource their cleaning—so the brief centres on turning that insight into a profitable, scalable campaign.

Here is what matters most to me:
• A strategy that prioritises lead quality over raw click volume.
• Tight keyword and negative-keyword frameworks that zero in on commercial cleaning queries.
• Compelling ad copy and extensions that speak the language of business buyers, not consumers.
• Clean, verifiable conversion tracking (calls, forms, and any additional micro-conversions) so ROI is crystal-clear.
• Iterative optimisation backed by data, reported weekly.

Expect direct access to the Google Ads account, historical data, and landing pages; you’ll have freedom to restructure campaigns, test new match types, adjust budgets, and introduce remarketing or Performance Max wherever you see genuine upside.

If you have senior-level Google Ads experience driving B2B lead generation and can demonstrate past wins in similarly competitive niches, this project should feel right in your wheelhouse.