B2B Google Ads Lead Campaign

I need a Google Ads search campaign built from the ground up for a corporate-level business whose only objective is to generate qualified B2B leads. Every click should guide prospects toward a single, clear action—filling out our website’s contact form—so tight conversion tracking is non-negotiable.

Here is what I expect from you:
• Research and select intent-driven keywords that decision-makers actually search for.
• Write compelling, compliant ad copy that speaks directly to business buyers.
• Structure ad groups, extensions, and negative keywords for maximum Quality Score.
• Set up conversion tracking through Google Tag Manager or directly in Google Analytics so we can see form-fills, cost per lead, and ROAS in real time.
• Provide a brief optimisation roadmap covering bid strategy, A/B testing cadence, and recommended budget pacing for the first month.

I will supply brand guidelines, landing-page assets, and existing Analytics access as soon as we start. Please share a snapshot of similar B2B campaigns you’ve run, the average cost per lead you achieved, and how quickly you were able to hit steady conversion volume.