B2B Google Ads Lead Campaign

I need a performance-driven Google Ads search campaign built and optimised specifically to generate qualified B2B leads for a signage-manufacturing company. The goal is to put our solutions in front of purchasing managers, project coordinators, and procurement teams who are actively searching for custom signs, digital displays, way-finding systems, and related services.

You will start by researching high-intent keywords and negative terms, then structure well-segmented campaigns and ad groups that highlight our unique production capabilities, fast turnaround, and nationwide installation. Strong, benefit-focused ad copy and compelling extensions are essential to lift our click-through rate and lower CPC.

Accurate conversion tracking is a must, so please configure Google Tag Manager and Analytics 4 to record form submissions, quote requests, and phone calls back to the ad level. Weekly optimisation—bid adjustments, search-term pruning, A/B ad testing, and audience layering—should steadily improve lead volume while keeping CPA in check.

Deliverables:
• Keyword research report with match-type strategy
• Search campaign and ad group build-out in Google Ads
• Three responsive search ads per ad group, plus all relevant extensions
• GTM tags and GA4 events for lead tracking, fully tested
• Performance dashboard or scheduled report summarising leads, costs, and key metrics

Acceptance Criteria: a minimum of 20 qualified form or call leads in the first 30 days, with a target CPA agreed before launch.

If you have a track record of B2B lead generation and know your way around Google Ads, Keyword Planner, and Data Studio, let’s talk timing and next steps.