Google Ads Keyword Strategy Needed
Budget: ₹12,500 – ₹37,500 INR
I’m ready to launch a lead-driven Google Ads search campaign that reaches individuals aged roughly 25-60 in Delhi, Noida, Ghaziabad and Faridabad who are looking to buy or rent home-care respiratory equipment (CPAP, BiPAP, NIV, oxygen concentrators, ventilators), hospital beds and in-home nursing services.
My goal is simple: more enquiries and confirmed sales calls, not just clicks. I already have a seed list that includes phrases such as “CPAP Machine working”, “Auto BiPAP price”, “Oxygen concentrator on rent” and “Ventilator use”, but it needs sharpening.
Here’s what I need from you:
• A full keyword strategy – clustering by intent, recommended match types, and a negative list to block irrelevant traffic.
• Suggested ad groups and responsive search ad copy, complete with headline/description variations and callout & sitelink extensions.
• Geo and device bid adjustment ideas specific to my four cities.
• Estimated daily budgets and CPC ranges that balance volume with a healthy cost-per-lead.
• Conversion-tracking setup guidance (phone calls, web forms).
I’ll implement everything myself in Google Ads Manager, so please deliver the plan in a clear spreadsheet or Google Sheet with separate tabs for keywords, ads and negatives, plus a short Loom or written walkthrough so it’s fool-proof.
If you’ve built winning healthcare or medical equipment campaigns before and can speak the language of quality score, RSA pinning and keyword intent, I’d love to review your approach.
My goal is simple: more enquiries and confirmed sales calls, not just clicks. I already have a seed list that includes phrases such as “CPAP Machine working”, “Auto BiPAP price”, “Oxygen concentrator on rent” and “Ventilator use”, but it needs sharpening.
Here’s what I need from you:
• A full keyword strategy – clustering by intent, recommended match types, and a negative list to block irrelevant traffic.
• Suggested ad groups and responsive search ad copy, complete with headline/description variations and callout & sitelink extensions.
• Geo and device bid adjustment ideas specific to my four cities.
• Estimated daily budgets and CPC ranges that balance volume with a healthy cost-per-lead.
• Conversion-tracking setup guidance (phone calls, web forms).
I’ll implement everything myself in Google Ads Manager, so please deliver the plan in a clear spreadsheet or Google Sheet with separate tabs for keywords, ads and negatives, plus a short Loom or written walkthrough so it’s fool-proof.
If you’ve built winning healthcare or medical equipment campaigns before and can speak the language of quality score, RSA pinning and keyword intent, I’d love to review your approach.