Google Ads Healthcare Audit & Training
Budget: £5 – £10 GBP
I manage Google Ads for a B2C healthcare brand and need a seasoned performance marketer to step in for a short, high-impact engagement.
Here’s where we stand: campaigns are live, built mostly around exact-match keywords, and generating leads at an acceptable—but not yet optimal—cost. My biggest concern is whether our audience segmentation is truly on point, so I’m asking you to conduct a thorough campaign review with that lens first. After the audit I want a clear, prioritised action plan that tightens targeting, surfaces wasted spend, and shows me exactly how to push cost-per-lead down without hurting volume.
Equally important, this project doubles as a skills-transfer exercise. My in-house marketing team will sit in on the review, optimisation walkthroughs, and any live account work you do. By the end they should feel confident maintaining and iterating the campaigns themselves.
Key deliverables
• Comprehensive audit focused on audience segmentation, keyword structure, bidding, and creative gaps
• Written optimisation roadmap (quick wins + longer-term tests) clearly tied to target CPL metrics
• Two interactive Teams sessions (recorded) where you explain findings and train my team on execution in Google Ads, Google Tag Manager, and basic Data Studio reporting
• A follow-up checklist we can use internally to keep performance on track
If you have proven success scaling B2C healthcare accounts and enjoy teaching as much as optimising, let’s talk.
Here’s where we stand: campaigns are live, built mostly around exact-match keywords, and generating leads at an acceptable—but not yet optimal—cost. My biggest concern is whether our audience segmentation is truly on point, so I’m asking you to conduct a thorough campaign review with that lens first. After the audit I want a clear, prioritised action plan that tightens targeting, surfaces wasted spend, and shows me exactly how to push cost-per-lead down without hurting volume.
Equally important, this project doubles as a skills-transfer exercise. My in-house marketing team will sit in on the review, optimisation walkthroughs, and any live account work you do. By the end they should feel confident maintaining and iterating the campaigns themselves.
Key deliverables
• Comprehensive audit focused on audience segmentation, keyword structure, bidding, and creative gaps
• Written optimisation roadmap (quick wins + longer-term tests) clearly tied to target CPL metrics
• Two interactive Teams sessions (recorded) where you explain findings and train my team on execution in Google Ads, Google Tag Manager, and basic Data Studio reporting
• A follow-up checklist we can use internally to keep performance on track
If you have proven success scaling B2C healthcare accounts and enjoy teaching as much as optimising, let’s talk.