Google Ads & GMP Conversion Optimization
Budget: $2 – $8 USD
I have mature Google Ads campaigns running through Google Marketing Platform that are generating traffic but not enough sales. The accounts are already set up, so the job is strictly about optimization. I want you to dive in, diagnose what is holding performance back, and push conversion rates higher without inflating spend.
Current focus
• Optimizing the existing search and display structures inside Google Ads and GMP
• Improving overall ad performance, with conversion rate as the headline KPI
What I expect from you
– A full audit highlighting wasted spend, impression-share gaps, and landing-page mismatches
– Refined bidding, audience, and keyword strategies implemented directly in the account
– Fresh ad copy or creative tweaks if that will lift conversions
– Clear before-and-after reporting, preferably through Data Studio/Looker, so we can see the delta in conversion rate and cost per conversion
Acceptance criteria
1. At least a 20 % lift in conversion rate after two full optimisation cycles
2. No increase in overall monthly ad budget unless pre-approved
3. Transparent changelog of all edits made inside the account
You will have full, time-limited access to the existing Google Ads and GMP workspace. Let me know your optimisation workflow and the typical timeframe you need to show tangible results.
Current focus
• Optimizing the existing search and display structures inside Google Ads and GMP
• Improving overall ad performance, with conversion rate as the headline KPI
What I expect from you
– A full audit highlighting wasted spend, impression-share gaps, and landing-page mismatches
– Refined bidding, audience, and keyword strategies implemented directly in the account
– Fresh ad copy or creative tweaks if that will lift conversions
– Clear before-and-after reporting, preferably through Data Studio/Looker, so we can see the delta in conversion rate and cost per conversion
Acceptance criteria
1. At least a 20 % lift in conversion rate after two full optimisation cycles
2. No increase in overall monthly ad budget unless pre-approved
3. Transparent changelog of all edits made inside the account
You will have full, time-limited access to the existing Google Ads and GMP workspace. Let me know your optimisation workflow and the typical timeframe you need to show tangible results.