Google Ads For Workshop Equipment Leads

I need a sharp Google Ads specialist to build and manage a lead-generation campaign for our Car Workshop Equipment line. The goal is simple: fill our inbox with genuine workshop owners and service managers who want to buy lifts, tyre changers, wheel balancers and the rest of our garage gear.

Here is where we stand:
• We already run basic ads for Car Scanner Diagnostic Tools and EV Chargers, but they are secondary right now.
• The account has conversion tracking installed, yet it is not refined for individual product groups.
• Landing pages exist, though they have never been tested against specific keyword clusters.

What I expect from you:
• A fresh, well-structured Search campaign (and, if you see clear value, Display or Performance Max) centred on “Car Workshop Equipment” terms.
• Meticulous keyword research, negative list curation, ad copy that speaks the language of mechanics, and extensions that capture contact details quickly.
• Clean conversion tracking in Google Ads & Analytics so we can measure cost-per-lead with confidence.
• Ongoing optimisation for at least the first month—bid adjustments, A/B ad tests, and clear weekly reports.

Please tell me about campaigns you have run that chased leads rather than just clicks—especially if they involved industrial equipment, automotive tools or other B2B segments. Show me the numbers you achieved and the tactics you leaned on; a short paragraph is enough if it is specific.

I am ready to move fast once I see evidence you can cut wasted spend and scale quality enquiries.