Google Ads Expert for Real Estate
Budget: $250 – $750 USD
I need a hands-on specialist who can take full ownership of our Google Ads presence in the U.S. real-estate space. The immediate priority is Google—search, display, and video are all on the table once the strategy makes sense—though I’m open to layering Facebook later if it complements our funnel.
Here’s the challenge: scale qualified buyer and seller leads while keeping cost-per-lead predictable and steadily trending down. You’ll collaborate directly with my in-house marketing and sales teams, feeding real-time feedback from the phones and CRM back into campaign refinements so that ad copy, audience targeting, and landing pages evolve together.
Key deliverables
• A clear media plan outlining keywords, audience segments, and daily spend distribution
• End-to-end campaign setup in Google Ads, Google Tag Manager, and GA4 with conversion tracking verified
• Weekly optimisation cycles focused on bid strategy, negative keywords, and creative testing
• Transparent reporting that highlights CPL, lead quality indicators, and recommendations for next steps
Acceptance criteria
• CPL remains within our agreed range for three consecutive weeks
• Lead quality (as defined by sales-accepted leads) meets or exceeds baseline within the first 30 days
• All tracking tags fire correctly and match CRM counts with <5 % variance
If you’re fluent in Google Ads best practices, comfortable diving into data, and eager to work closely with a small but fast-moving team, let’s talk.
Here’s the challenge: scale qualified buyer and seller leads while keeping cost-per-lead predictable and steadily trending down. You’ll collaborate directly with my in-house marketing and sales teams, feeding real-time feedback from the phones and CRM back into campaign refinements so that ad copy, audience targeting, and landing pages evolve together.
Key deliverables
• A clear media plan outlining keywords, audience segments, and daily spend distribution
• End-to-end campaign setup in Google Ads, Google Tag Manager, and GA4 with conversion tracking verified
• Weekly optimisation cycles focused on bid strategy, negative keywords, and creative testing
• Transparent reporting that highlights CPL, lead quality indicators, and recommendations for next steps
Acceptance criteria
• CPL remains within our agreed range for three consecutive weeks
• Lead quality (as defined by sales-accepted leads) meets or exceeds baseline within the first 30 days
• All tracking tags fire correctly and match CRM counts with <5 % variance
If you’re fluent in Google Ads best practices, comfortable diving into data, and eager to work closely with a small but fast-moving team, let’s talk.